The Poll Bludger - Australian State and Federal Elections

MAKIN Liberal 0.9%
North-Eastern Adelaide, South Australia Outgoing Member: Trish Draper (Liberal) Click here for Makin discussion forum
	GARY VANDERSLUIS Liberty and Democracy Party ALEISHA BROWN Democrats ANDREW GRAHAM Family First TONY ZAPPIA Labor (bottom left) BOB DAY Liberal (top left) ROBERT FECHNER One Nation GRAHAM SMITH Greens


Booth results at the 2004 election, with size of numbers varying to reflect number of votes cast. Click on image to toggle between two-party vote and swing.

Makin was created in 1984 from an area that had mostly formed the southern end of Bonython, a seat made safe for Labor by Elizabeth to the north-east (until its abolition at the 2004 election). Makin currently extends from Para Hills and Walkley Heights near the city to Tea Tree Gully and Greenwith at the limits of the metropolitan area. Labor rules the roost as far east as Salisbury East and Modbury North, beyond which are suburbs with somewhat higher incomes. Census data prepared by George Megalogenis of The Australian shows the seat to be highly sensitive to interest rates, coming nineteenth on the ranking of electorates with the most mortgage payers and ninth on “couple families with dependent children paying off home”. However, it also ranks in the lowest quarter on mortgage burden (“median repayment divided by median income”) and the lowest third on “median household income for those paying off their homes”.

The seat was narrowly held for Labor from 1984 to 1996 by Peter Duncan, a former Attorney-General in Don Dunstan's state government. A 4.8 per cent swing put Duncan on the Keating government casualty list at the 1996 election, and he was recently back in the news after being charged with fraudulently obtaining government grants for his plastics recycling company. His Liberal successor was former nurse Trish Draper, who emerged as a prime ministerial favourite after strong performances at the next two elections. The swing to Labor in 1998 was just 0.2 per cent, and she bettered her 1996 margin when she picked up a 3.0 per cent swing in 2001. Draper hit serious trouble in the lead-up to the 2004 election when it emerged she had taken a boyfriend on a study trip to Europe at taxpayers' expense. This was in breach of rules limiting the benefit to spouses, and she was required to pay back nearly $10,000. Draper subsequently suffered a swing in every booth in the electorate, a trend that failed to carry over into neighbouring seats (with the exception of Adelaide, where Trish Worth was defeated by a 1.9 per cent swing). She nonetheless retained the seat with her margin cut from 3.8 per cent to 0.9 per cent, compared with a small statewide swing to the Liberals.

When Draper announced her intention to retire in July 2006, citing an illness in the family, Housing Industry Association national president Bob Day immediately emerged as the preselection front-runner. Described in The Australian as a multi-millionaire housing tycoon, Day's Home Australia owns brand names including “Homestead Homes in SA, Collier Homes in WA, Ashford Homes in Victoria, Newstart Homes in Qld and Huxley Homes in NSW”. No alternative candidates to Day were mentioned in the media, and he was unopposed when nominations closed in August 2006. Kim Wheatley of The Advertiser reported in March that Day had already spent no less than $100,000 on his own campaign, which encompassed “mini-rulers, notepads, calendars, newsletters and eight-page glossy brochures” along with half-page advertisements in local newspapers. Later reports spoke of thousands of personalised postage stamps produced for Day by Australia Post at 90 cents a pop, as well as dog jackets labelled “Bob Day for Makin”. He would thus have had particular cause to have felt miffed when the Liberal hierarchy reportedly begged Draper to reverse her decision to retire in late September, believing a sitting member would be better placed to retain the seat. Labor has again nominated its candidate from 2004, former weightlifting champion Tony Zappia, who has been mayor of Salisbury since 1997 and was a councillor for many years beforehand.

Tony Zappia was widely reckoned to have been hard done by when he lost the 2001 Labor preselection to the Right's Julie Woodman, essentially due to his factional non-alignment. A repeat performance appeared to be on the cards at the 2004 election, when the factions cut a three-way deal that was to deliver Hindmarsh to Steve Georganas of the “soft Left”, Adelaide to Kate Ellis of the Right and Makin to Dana Wortley of the “hard Left”. The nomination of Wortley was to serve the purposes of soft Left warlord Nick Bolkus, as it would allow the party's affirmative action target to be met without costing him his seat in the Senate. However, the arrangement displeased local branches as well as party hard-heads who were concerned that the crucial marginal seat should be contested by the most appealing candidate. Premier Mike Rann prevailed upon Wortley's backers to throw their weight behind Zappia, and Bolkus shifted his focus to having the party loosely interpret its affirmative action requirement. His problem appeared solved when another Senator, Geoff Buckland, announced his retirement and backed former state deputy leader Annette Hurley to replace him. Perversely, Bolkus then decided that he too would call it a day, leading to suggestions he had only been holding on to thwart the ambitions of state minister Patrick Conlon (the member for Elder).

Although he failed to win the seat, Zappia's creditable performance in 2004 prompted ongoing speculation that a parliamentary career still awaited him. It was suggested that state front-benchers Lea Stevens and Trish White might be persuaded to retire at last year's election so their seats of Little Para or Taylor could be made available, but both stood firm. Zappia then emerged as the logical candidate for the looming Makin preselection, but The Australian's Michelle Wiese Brockman reported that he was again “battling to win backing to stand from factional leaders”. Writing in the City Messenger newspaper, Christian Kerr noted talk that the Left and the Right might reach a deal to back Zappia, in which he would “vote with the Left in party forums in SA and with the Right in Canberra”. If that fell through, the nomination might instead go to his Salisbury Council colleague Chad Buchanan. Subsequent reports suggested that Zappia indeed secured cross-factional backing, and he has since aligned himself with the Left.

Tony Zappia was one of 12 Labor MPs targeted by the Coalition in the final week of the campaign with suggestions they were still on the public payroll, and thus ineligible to stand. Zappia had no trouble refuting the claim that he had not resigned from his position on a dolphin sanctuary board, which formed part of a transparent Coalition effort to capitalise on George Newhouse's troubles in Wentworth.

Half way through the campaign, Newspoll published a marginal seat survey pointing to a collective Labor swing of 5.8 per cent in Makin, Wakefield, Kingston and Boothby. This was out to 7.8 per cent when the exercise was repeated in the last fortnight of the campaign.In early October the Adelaide Advertiser published a survey of 662 voters which gave Tony Zappia a 54-46 lead over Bob Day. Further questions asked in the survey suggested that the loss of Draper's personal vote had very little to do with the swing.